A product set built to sell, not to win awards
A hero campaign image and a 40-piece e-commerce set shot to one consistent spec, delivered a week early.
Aurelius came to us with a listing problem, not a photography problem. Their existing images were shot by three different people over two years, and the product looked like a different colour in every one.
One spec, forty products
We locked a single lighting setup, a single camera height and a single background value, then shot the entire range against it. Every image is interchangeable on a grid, which is the entire point of an e-commerce set.
The hero
One frame got the full treatment: smoke, a slow rim light and enough negative space at the top to take a headline without cropping the bottle.
Result
The set went live a week ahead of the campaign date. Sessions on the product pages went up, and — more usefully — returns from “not what I expected” dropped, because the photographs finally matched the product.